Australian marketers have a huge gap in digital knowledge, according to a new report by Responsys.
The Big Australia Report, apart from giving a great snapshot of where we are as a nation, shows a massive skills gap between what they know is possible, and what can actually be executed.
Too much data, and not enough time, expertise or resources to deal with it.
Maybe its time for a new kind of marketing to evolve. But then again, given its the senior people who tend to lack the skills, you never know.
The job of a journalist has changed. It’s no longer solely about reporting and writing or
doing a video stand-up. The entrepreneurial journalist seeks out an audience, then
understands it and engages with it.
Every Australian Journalist should know and understand this law.
One of my journos pointed to an article that said Journo’s tend to self censor due to an inadequate knowledge of copyright law and fair use. Article here.
Whilst the article focuses on the US experience, the same can be said for Australia and I have noted that Australian journalists are often extremely shy of lifting relevant images, quotes and copy for fear of the copyright cops.
But if you are reporting news, the rules are very different, despite what the Copyright Council might have you believe.
If you are a journo, read it, know it, understand it.
Also Austlii is amazing.
This One Thing Will Transform The Way You Advertise
Lars Albright, Session M, businessinsider.com
Everyone has an opinion these days about how to make better formats for mobile ads.
The problem at hand seems clear enough: Mobile ad formats are borrowed from desktop screens, and it turns out that “do the same thing, only…
Banners are dying, but what next? ESP in mobile
Clarke and Dawe with an amazing take on the Olympics. Check out the nod to Australian newspapers ;)
This is why this is the worst Olympics ever. Locking out expats, and people who happen to use radio apps with servers outside Australia.
Why should the olympics change ABC services? Its a bit rubbish, why did the ABC ever agree to such conditions.
ABC radio blocked overseas due to the Olympics. (by willemrt)
Worst Olympics ever.
Clearly the IOC and broadcast networks genuinely didn’t understand just how far we have moved.
ABC Newsradio (and all ABC radio from what I can tell) internet feeds are banned internationally because of “The Olympics broadcast agreement” Try using it from TuneIn radio app, and the droning voice repeating itself is enough to make me dirty on the Olympics in general.
Despicable from an event that is supposed to be about a community of nations coming together in peace, not a cartel of companies wringing every last dollar from an increasingly pissed off populace. Check out NBC’s fan page for a steady stream of disgruntled punters. https://www.facebook.com/nbc if you think we are alone.
The last gasps of a dying business model. One can only hope.
It’s ok to get sponsorship to do what you love doing. It’s another for the Olympics to be ABOUT sponsorship. For shame IOC. For shame.