So what is going to take over from classifieds as the news media’s new business model?
I think sales commissions do make some kind of sense. Isn’t the best way to monetise an audience through active (and relevant) conversions.
Its easy to sell companies on the idea of results based advertising, a lot harder to get salespeople to sell something that doesn’t add to an immediate budget line.
(via As the ‘rivers of gold’ dry up, what business model will save media?)

So what is going to take over from classifieds as the news media’s new business model?

I think sales commissions do make some kind of sense. Isn’t the best way to monetise an audience through active (and relevant) conversions.

Its easy to sell companies on the idea of results based advertising, a lot harder to get salespeople to sell something that doesn’t add to an immediate budget line.

(via As the ‘rivers of gold’ dry up, what business model will save media?)


  1. thehardslog posted this


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