Seven News repsonds to the deleted Facebook message. Reasonable, but wow.. not the best thing to delete hey.

Seven News repsonds to the deleted Facebook message. Reasonable, but wow.. not the best thing to delete hey.



So Adweek had a share this article to read more. Sure it might work really well, and isn’t that far away from the frictionless sharing bollocks. 
But turns out it was a bug.

So Adweek had a share this article to read more. Sure it might work really well, and isn’t that far away from the frictionless sharing bollocks. 

But turns out it was a bug.



Inside data from Facebook on which “news” posts are the most effective

Inside data from Facebook on which “news” posts are the most effective



Head.. meet brick wall. I <3 publishing sometimes

  • editor: I want more traffic
  • me: cultivate a community using social media, connect with your audience
  • editor: oh my people cant do that, its too hard, not in their DNA. They think the audience is stupid
  • me: well there's your problem...
  • editor: but how can we get more traffic?
  • me: sigh *facepalm*


Tips for social networks for business

Angus Kidman at lifehacker has some great tips on how to set up and manage a successful social network in your business. 

The hardest part of any social network is always buy in. i.e. What is the user going to get out of it. 

I would love to get one of these rolling company wide…hmmm..



How the Wall St Journal uses Pinterest




The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement
Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them.


Intereseting post over on smart company. I think I need to crack open a beer and slowly digest this one.

The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement


Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them.


Intereseting post over on smart company. I think I need to crack open a beer and slowly digest this one.



Its a woman&#8217;s world&#8230; on pinterest anyway

Its a woman’s world… on pinterest anyway



Former Kodak CMO explains how to Defeat the Social media naysayers in your company!

(Source: Mashable)



I might just use this in my organisation.. maybe..

I might just use this in my organisation.. maybe..



Low adoption, but clear need for health industry social networks

A new study reported in Pharmacy News says that whilst Australian health professionals are not currently using social media technologies.

only 9.5 per cent reported using  web technologies such as Facebook, Twitter, Blogs, YouTube, and Google for their professional work.

But saying that its not because they necessarily think its a bad idea.

83.3 per cent, said the main reason for choosing not to adopt web applications for health care delivery to patients was due to their lack of understanding of how social media would be used in health care.

So what does this mean? 

I think the 9.5% is already a pretty high number, given the conservatism of the industry, and it’s only going to get more prominent. Although the viability of public social networks is a bit iffy, apart from marketing, Skype is already being used by a number of doctors, including this Sydney based doctor, for consultations. 

Perhaps there is an opportunity here for a technological interface between the public social networks and private consultations. Some kind of doctor shop where basic consultations can take place.

With the introduction of the NBN, this could revolutionise rural medicine, but will the government fund Facebook facilitated consultations

(Source: pharmacynews.com.au)



Google + is mostly men,  Pinterest is dominated by women, and other unsurprising but nonetheless interesting demographic details from the worlds largest social networks.

Google + is mostly men,  Pinterest is dominated by women, and other unsurprising but nonetheless interesting demographic details from the worlds largest social networks.



I really want to love LinkedIn… but

Whilst I have heard of a lot of successes in and around LinkedIn, there is still something that keeps me from using it.

I can’t quite put my finger in it, but I never find myself wanting to stay very long.

It’s not just me either as the infographic below shows, linkedin is lagging way down at 17 minutes per month per user. 

Sure that is way better than Google+, but pales in comparison to Facebook, Tumblr and Pinterest. 

Even twitter, which is basically designed for quick in an out (unless you are using an app, and have it on all day, but that wouldn’t be counted here) has more time spent on site.Time spent on social networks

I think there is something fundamentally wrong with the most valuable part, the groups structure. 

There are no notifications on the bar to tell me someone has replied to my group message. Only personal message notifications.

If Facebook has taught us anything, its that those little notifications give us the endorphin rush we are all looking for in a social network. 

That may not be the whole story, but I think its a big part. I want the serendipity of finding information from those outside my current network with great experiences, but it’s just not easy at the moment.

As a B2B publisher, LinkedIn should be the obvious choice for us, but at the moment, it really isnt.

Although the recent addition of “Follow this Company" it may have just got a lot more practical. 

Whilst I definitely dont want to call it dead, I really can’t love LinkedIn… yet.




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